William Hill

William Hill is the third-ranked operator in this dataset with an overall score of 76.2. Founded in 1934 and now part of Evoke plc (formerly 888 Holdings, rebranded 2023), it is among the oldest licensed betting operators globally. UKGC licensed with independently verified status, William Hill is available in the UK and Ireland only — the most geographically restricted of the high-trust operators in this dataset. Its longevity sub-score of 15 is the maximum in the scoring system — 90 years of continuous licensed operation is a unique data point. Current parent company Evoke plc is listed on the London Stock Exchange, providing the financial transparency of a public company.

William Hill is best suited to UK and Irish bettors, particularly those who value horse racing depth and established brand heritage. The operator's 90-year operating history — reflected in the maximum longevity score (15/15) — is the strongest heritage credential in the dataset. Its sports coverage score (82) is second only to Bet365, with particular strength in UK and Irish horse racing, football, and tennis. The limitations are geographic: William Hill is not available in Canada, Australia, or New Zealand. For bettors outside the UK and Ireland, it is not an option. Within those two markets, for horse racing bettors specifically, William Hill's product depth across UK and Irish racing — including ante-post markets, race-by-race cards, and Best Odds Guaranteed — makes it a strong first-choice option alongside Bet365. The previously noted UKGC enforcement history (resolved) is documented in our trust scoring — the responsible gambling sub-score of 7/10 reflects this — but does not affect current regulatory standing.

Verdict: A well-established, UKGC-licensed sportsbook with unmatched heritage. Strongest for UK and Irish bettors who value sport coverage depth and brand reliability. The resolved UKGC enforcement history is a transparency consideration but does not affect current regulated standing.

William Hill's trust score of 81 is the third-highest in the dataset. The score reflects an independently verified UKGC licence held by a London Stock Exchange-listed parent company (Evoke plc). LSE listing provides mandatory financial disclosure at an investor-reporting level, contributing to the higher transparency sub-score (11/15). The responsible gambling sub-score of 7/10 is the primary area where William Hill trails the top operators in this category. UKGC enforcement actions related to social responsibility and responsible gambling failures have been on the public record in previous years; these are resolved findings rather than active proceedings, factored into the scoring as a transparency and track record consideration. Current UKGC licensing is active and independently verified. GamStop registration applies as required for all UKGC-licensed operators.

William Hill's overall score of 76.2 places it third, 0.3 points below Unibet (76.5). Both are UKGC-licensed operators with strong sports coverage, full payment method range, and established app products. The differentiating factors: William Hill's longevity score (15/15) is the maximum in the dataset; Unibet's responsible gambling record (8/10) is stronger by one point, contributing to a marginally higher trust overall. William Hill's sports coverage (82) is competitive. The primary limitations are geographic availability (UK and Ireland only) and the resolved UKGC enforcement history which depresses the responsible gambling sub-score relative to Bet365 and Unibet. For bettors within its two available markets, the 76.2 score accurately reflects a premium, well-regulated operator with genuine depth.

William Hill's iOS and Android apps are well-established with full live betting and live streaming integration. The app score of 76 reflects a complete and functional mobile product. Cash-out is available in-app across major sports. The apps are among the longer-established native betting apps in the UK market, and the mobile experience is consistent with what is expected from a top-tier operator of William Hill's vintage. Push notifications and biometric login are available. The app product is complete and reliable for regular use, without reaching the premium-first positioning of LeoVegas or DraftKings.

William Hill's sports coverage score of 82 is the third-highest in the dataset. Its horse racing product is among the deepest available, reflecting 90 years of heritage in UK and Irish racing markets. Football coverage includes live betting across major competitions with streaming and cash-out. Live streaming and cash-out are confirmed across all major sports. For bettors focused on UK racing — Cheltenham, Royal Ascot, Grand National — William Hill's ante-post and race card coverage is consistently among the strongest in this comparison. The sport pages on this site compare all operators in the dataset by sport.

William Hill accepts four payment methods: Visa debit, Mastercard debit, PayPal, and bank transfer. Skrill is not available — the narrowest payment method range of the UKGC-licensed operators in this dataset. Fast withdrawals are not confirmed in our dataset for William Hill. For bettors where PayPal availability is the priority, William Hill provides it; for those wanting Skrill or fast processing, Betway or Unibet serve the same markets with broader payment offerings. The payment method pages on this site filter the dataset by method, showing all available operators ranked by trust score.